Associate Director, Artist Marketing

This is a Full Time Job

At AWAL, we are on a mission to partner with independent artists to tell stories that shape culture. We have revolutionized the recording business by putting the creator at the center of everything we do and transforming the way artists release music. Whether an artist is looking for the best digital distribution or a comprehensive global campaign, AWAL has become the partner of choice for innovative artists at all stages of their careers. The leading artists who have already chosen AWAL include Little Simz, JVKE, THEY., Noname, Lizzy McAlpine, Dayglow, Jungle, Tom Misch and many more.

AWAL is currently over 150 people based across 10 offices, and we're continuing to grow. That's where you come in. If you feel like the fast-paced, rewarding environment of our rapidly growing company is for youâ€''share your story! Apply today and tell us why you are the best addition to our successful team.

Job Summary:

As Associate Director, Artist Marketing, you will work closely with a diverse roster of artists to set up, execute and deliver industry leading, innovative marketing campaigns. You will liaise with teams in the US, UK and internationally to lead planning and project management, and work with the team to drive global marketing campaigns. Additional responsibilities will include budgeting, data analysis, scheduling and reporting. You will manage cross communication with A&R, commerce, promotion, audience development, synch, brand partnership and publicity teams. You will be a point of contact with artists and management partners. You are a self-motivated strategic thinker; detail oriented and organized project manager; problem solver and a passionate marketer with the proven ability to multitask who has a desire to grow into a leading marketing role within the music industry.

What you'll do:
• Maintain a roster of artists as the marketing lead.
• Oversee project management and ideation of creative marketing campaigns for a diverse roster of artists.
• Manage marketing campaign budgets, release scheduling, communication, reporting, invoicing and problem solving.
• Collaborate with A&R, audience development, digital accounts, synch, publicity, commerce, and promotion teams to develop artists and grow existing careers.
• Communicate and synchronize campaigns with global marketing teams.
• Regularly communicate with external parties and maintain a high level of relationship management.
• Manage relationships with external brand and marketing partners.

Who you are:
• 5 years experience in a music marketing role.
• Previous experience working at a record label is preferred.
• A deep understanding of current and future trends in music, with a network of relationships and a stellar reputation in the music business as well as within artist and industry communities.
• You have strong business acumen skills, and a track record of making competent business decisions through strategic thinking.
• You also have in-depth knowledge of emerging and established streaming and social platforms, as well as digital and social marketing best practices.
• Experience with Music Connect, Mediabase, Chartmetric and other industry information systems.

What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• Our Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work. Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess

California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

California Pay Range

$75,000 — $90,000 USD