Creator Marketing Strategist - Awal

This is a Full Time Job

Creator marketing & social media strategist with a deep understanding of UGC trends and strategies that drive social conversations around artists and their music. This person demonstrates in-depth knowledge of social algorithms and content trends and considers themselves an expert in influencers, creators and media pages that effectively drive streaming consumption & audience growth on digital platforms/ DSPs.

What you'll do:
• Daily tracking, monitoring and analysis of sound engagement KPIs and conversion to streaming across the AWAL catalog.
• Analyze content trends & social conversations with a focus on identifying bubbling trends & new opportunities to further drive artist discovery through influencer campaigns and short-form content.
• Collaborate with marketing & digital marketing teams to develop digital campaigns that support the overall marketing plan
• Source and manage agency proposals, review creators and make optimization recommendations based on the relevant campaign goals and objectives.
• Oversee creative strategy and content development of influencer marketing & content seeding to ensure campaigns support the overall artist's vision and reach the relevant target audiences.
• Monitor campaign performance and make recommendations to ensure each campaign achieves maximum impact. Provide regular updates on KPIs and campaign wrap reports.
• Develop and foster relationships with influencers, content creators and media pages across a wide variety of genres and content verticals. Source and maintain a roster of best-in-class influencer and content creations agencies, platforms, and tools. Provide marketing and digital marketing teams with regular updates on new industry trends and innovative strategies.

Who you are:
• 4 years professional experience in influencer/social media music marketing at a label or agency.
• Expert knowledge of the social media landscape and a proven track record of driving on platform engagement, analyzing niche content trends, and breaking artists through a social media lens.
• Has existing relationships with agencies, influencers, content creators and social media pages as relevant to music marketing.
• Strong organizational, project management, and decision-making skills with attention to detail. Able to work in a fast-paced environment and juggle multiple campaigns at once.
• Deep understanding of social media, streaming and sound engagement analytics tools (i.e. MelodyIQ, Chartmetric).
• A passion for music and working with artists across all levels and genres.

What we give you:
• An opportunity to fuel the creative journey on a global stage.
• A modern, diverse and innovative work environment, with offices that include collaboration areas, cafeterias, event spaces, and more.
• An investment in your learning & development.
• A comprehensive and attractive benefits package including medical, dental, vision, life & disability coverage, and 401K employer matching.
• Voluntary benefits (like company-paid identity theft protection and resources for pets), mental health and meditation resources, industry-leading fertility coverage, fully-paid leave for childbirth or bonding, fully-paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans.
• Winter recess (Christmas through New Year’s).


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