Digital Content Strategist

This is a Full Time Job

As the Digital Content Strategist you will report to the President, Alamo Records and Santa Anna and Co-President, Foundation Media:

What you'll do:
• Develop and carry out the digital marketing and promotional strategies
• Collaborate with central streaming team and product managers to develop and execute full online marketing plans for a diverse roster of artists
• Coordinate and strategize on streaming marketing, digital advertising, social media and CRM campaigns for artists and projects, working closely with international digital marketing managers all over the world.
• Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption
• Collect and analyze data on customer demographics, preferences and needs to identify potential markets
• Report on findings, forecasts and track marketing and sales trends, analyzing collected data
• Work closely with digital marketing counterparts to maximize online marketing plans and identify opportunities
• Collaborate with internal and external production teams to create web tools, advertising assets and other tools that drive traffic, build fan engagement and artist loyalty internationally
• Work with sales teams to maximize retail promotional opportunities/support retail initiatives
• Measure the effectiveness of marketing, advertising, and communications programs and strategies
• Create and launch assets for third party platforms like Tik Tok, Instagram, etc.

Who you are:
• Music industry experience with an emphasis in marketing
• Expert level working knowledge of Instagram, TikTok, Youtube, Twitter & Facebook
• Analytical mindset for evaluating digital campaigns and provide recommendations for future campaigns
• A general knowledge of the structure and responsibilities of a record label and its various departments
• Strong teamwork skills and communication abilities
• Creativity and willingness to think outside the box
• On top of important digital developments in the market
• Experience with partners & social networks is a plus

What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess