Director of Digital Marketing and Artist Development

This is a Full Time Job

Position Summary

As a Director, Digital Marketing & Artist Development, with the direction of the VP, Digital Marketing and VP, International Marketing & Artist Development, this individual operates as a project manager to drive and evolve the company's development of strategic and tactical marketing campaigns. You will serve as an integral part of a team responsible for creating and implementing digital marketing and revenue-generating campaigns for your assigned roster. This role operates as a project manager, communicating with artist management and providing budget oversight and ensure the effectiveness of marketing plan for an assigned roster of SMN artists.

What you'll do:
• Serve as a project manager for an assigned artist roster, developing strategic timelines and marketing plans in collaboration with SMN's promotion, media, creative and commercial partnership peers; lead in the execution of the marketing plan and evaluation of campaign results.
• Conduct planning meetings as needed, outlining specific agendas and identifying the most important next steps
• Create, develop and execute innovative digital marketing campaigns on behalf of assigned artist roster
• Grow and engage social network communities (e.g. Instagram, Facebook, Twitter, YouTube Community, etc.), track and analyze social media data and consumer marketing results
• Communicate goals, strategies and marketing campaign efforts with internal and external teams to maintain expectations with Sony leadership, artists and managers
• Serve as key liaison with in-house Creative Services team to ensure visual tools support the brand and satisfy established project goals
• Create marketing budgets and provide budget oversight for all artist releases, meeting annual overhead and profitability targets
• Implement new technologies and marketing tactics geared to maximize music streaming and consumption
• Partner with and oversee various stakeholders in the development of websites, content (video, audio, graphic, text), and posting strategies for web, social and mobile
• Drive CRM strategy for assigned artist roster; employ consumer data segmentation, targeting, testing and technical integration to optimize digital marketing initiatives
• With support of the Coordinator, Digital Marketing & Artist Development, conceptualize contests and sweeps, including set-up of online forms and drafting of rules with legal department
• Develop and execute measurable digital advertising campaigns that support overall project goals and reach target audiences across all artist digital properties

Who you are:
• A self-starter with at least 5 years of experience in marketing with proven success developing innovative, creative campaigns, preferably in a creative industry (music, television, entertainment, etc.)
• An idea generator who has experience working in a collaborative space as well as leading, influencing, and delegating while executing under stressful and demanding situations
• A team player with a passion for digital innovation and an ability to apply relevant technology trends to music marketing, as well as a strong work ethic, effective communication and editing skills (both written and verbal form) and advanced organizational skills
• A creator and storyteller with extensive, hands-on experience managing social media platforms, building social communities and using mobile marketing strategies and technology systems (SMS, surveys, etc.)
• Strong grasp of CRM/e-mail newsletter platforms (e.g. Salesforce, MailChimp, etc.)
• Broad understanding of e-commerce, D2C and music/ticket bundling, music streaming business, and their relevant digital platforms, and marketing responsibilities
• A detail-oriented individual with demonstrated organization skills including experience independently managing time and meeting goals/deadlines
• A strong professional presence with a demonstrated ability to exhibit a professional, confident, and positive manner in dealing with both internal and external stakeholders, and to work to maintain constructive working relationships
• A strong communicator with a high comfort level interacting with high profile clients and business partners
• A trustworthy professional with experience taking a collaborative approach to problem-solving, excellent presentation skills to explain complex situations in clear terms to management and large groups
• A music afficionado with familiarity / affinity for country music and a willingness to work extended hours including nights and weekends and available for travel as needed

What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess