Social Media College Marketing Representative

This is a Full Time Job

Sony Music U plays an essential part in the development of Sony Music's emerging artists and also assists in the roll out of established artists as well. Among the myriad of functions and responsibilities, our College Marketing Reps organize listening events, interact closely with various campus groups, independent record stores, lifestyle shops (skate shops, cafes, barber shops, clothing stores, etc.) and are also very active across social media platforms. We ask our reps to spread awareness for our priority projects via social media, therefore you will be asked to utilize your personal accounts. This is a part time role that requires a commitment of approximately 20 hours a week. The College Rep position is a great way to learn about the music business, gain marketing experience, and get your foot in the door of one of the world’s leading entertainment companies. We work with ALL Sony companies including but not limited to: Columbia Records, Epic Records, RCA Records, Legacy Recordings, Sony Masterworks, Sony Nashville & Sony Electronics.

This individual is responsible for overseeing and managing the day to day social media initiatives for the Sony Music College Marketing Team.

Responsibilities

• Oversee and execute branding of @SonyMusicU to organically grow followings across all social media platforms
• Assist in creating comprehensive, tailored social media proposals and plans
• Brainstorm with management, labels, and college rep team
• Develop benchmark criteria to measure the effectiveness of social media campaigns and implement improvements
• Compile analytics across all social platforms to curate weekly and monthly social recap reports, including takeaways and strategies
• Create and maintain social media content calendars
• Publish social media content across channels
• Have a strong understanding of current social media platforms, tools, and trends

Qualifications

• Currently enrolled as a full-time Undergraduate college student with (2) or more years before graduation
• Strong personal social presence and previous experience in a social media role/internship
• Excellent time management & organizational skills
• Strong appreciation for music and a passion for discovering new music
• Computer, phone & camera are mandatory

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.