Specialist Track & Playlist Marketing
Sony Music
New York, NYThis was removed by the employer on 6/11/2024 3:32:00 PM PST
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This is a Full Time Job
The Track and Playlist Marketing team is an integral part of Sony Music’s ability to react to trending tracks as well as managing genre, cultural and holiday led thematic playlist campaigns. This role interacts with Content, Marketing, Optimization and A&R teams and focuses heavily on understanding how Sony’s streaming partners and socials, particularly TikTok, can create opportunities for Sony’s vast catalog of music.
What you'll do:
• Collaborate with Manager, Track & Playlist Marketing to manage and maintain multi-artist catalog playlists across DSPs, including updating artwork and curation, advertising assets, pitches etc
• Support Manager, Track & Playlist Marketing in project managing thematic marketing campaigns.
• Attend contribute to daily data check-ins to aid in interpreting daily reports to identify cultural moments actively driving consumption for a song
• Work with Manager, Track & Playlist Marketing on project management for a catalog artist when a song is trending and lead various above and below the line marketing actions, to influence incremental streaming consumption.
• Support Manager, Track & Playlist Marketing to test campaigns, experimenting with new and innovative methods to drive incremental engagement and consumption
• Manage admin duties regarding multi-artist playlists & reactive marketing budgets
Who you are:
• 1-2 years experience of working on artist, track and/or playlist marketing within the music industry.
• An understanding of Digital Service Providers apps, particularly search engines and algorithms
• An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
• A curious mind with a passion for the mechanics of how things work
What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess