Summer Intern - Brand Marketing, Television

This is a Full Time Unpaid Internship

Brand Marketing Intern, Sony Pictures Television – Summer 2023

The Sony Pictures Entertainment Internship program offers a unique opportunity to work alongside the teams that come together to create movies, TV shows, and other great experiences. These seasonal, paid assignments provide meaningful and productive work that allows you to build your resume, experience and develop your skills further. You will be provided with challenging tasks, real-world experience, valuable networking opportunities, and many educational and social opportunities. This Summer Internship is from May/June through Sept. 1st (start and end dates are flexible based on school schedules) and all candidates must be able to work 40 hours a week, Monday through Friday in the specified location This is not a remote role. A hybrid work option may or may not be available.

DEPARTMENT DESCRIPTION:

The Brand Marketing department is responsible for managing and executing promotional activities across the Sony Pictures Television Studios' slate of shows to ensure the success of the end-to-end lifecycle of these series from development to pick-up to launch to renewals. We partner with our respective counterparts at the streaming, broadcast, and cable networks across all SPTS series to support and amplify strategic planning, development, and implementation of comprehensive marketing campaigns driving awareness, tune-in, and franchise growth. The Franchise Marketing team is also responsible for managing all partnership activities both in-show and out-of-show including integrations, promotional partnerships, experiential activities, sponsorships, and branded content as well as works with internal teams to amplify reach across our ''One Sony'' initiatives. Other promotional tactics include working with external agencies to enhance Network marketing plans as well as our very own creative team to develop out digital and social campaigns across our SPTV owned channels and platforms.

RESPONSIBILITIES:
• Keep internal documents up to date, including a show tracker and assignments list
• Plan, prepare for, and contribute to brainstorms
• Stay updated on priority TV titles
• script coverage for priority TV titles
• Take and synthesize meeting notes then distribute them as needed
• Compile agenda items for meetings
• Conduct ad hoc competitive and social research to inform marketing strategies/creative
• Coordinate One Sony support with internal teams
• Community management of SPTV social handles
• Share trend and industry highlights with the full team weekly
• Add new expenses to budget tracker
• File and manage documents in the team's SharePoint folder
• Pull photo and video assets from an internal database and route materials as needed
• Participate in show brainstorms

QUALIFICATIONS:
• Detail-oriented
• Strong organizational skills
• Excellent written and verbal communication
• Exceptional interpersonal skills
• Strong Copywriting skills
• Strong knowledge of social platforms
• Awareness of social trends

PREFERRED QUALIFICATIONS:
• Interest in the entertainment industry and marketing
• Takes initiative, displays curiosity, and has passion to go the extra mile

*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.


* Sony Pictures - CA - Culver City Area & Studios