YouTube Optimization Specialist

This is a Freelance Job

Bilingual YouTube Optimization Specialist (Spanish/English)

Job Description

We are looking for a talented, bilingual YouTube Optimization Specialist fluent in both Spanish and English. This role is ideal for a dynamic individual with a proven track record in optimizing video content for YouTube, including expertise in understanding overall YouTube best practices, crafting relevant thumbnails, managing metadata, producing engaging Shorts, and editing long-form videos. The ideal candidate will be passionate about increasing engagement, driving viewership, and growing our Clients' YouTube channel's audience through well-researched and strategic optimization techniques.

Responsibilities

• Content Optimization: Optimize new and library YouTube videos through strategic use of metadata, including tags, descriptions, titles, and thumbnails, to increase visibility and engagement.
• Thumbnail Creation: Design visually compelling, on-brand thumbnails that encourage click-throughs and capture the audience's attention.
• Video Editing: Edit both short-form (YouTube Shorts) and long-form content to fit YouTube's platform best practices, including subtitling, chaptering, and editing for audience retention.
• Audience Insights: Utilize YouTube Analytics and other tools to gain insights into audience demographics, behaviors, and preferences; apply findings to improve content strategy.
• Content Calendar Management: Collaborate with content creators and marketing teams to maintain a consistent and strategic posting schedule.
• Trend Research: Stay updated on YouTube trends, algorithm changes, and best practices to help maintain a competitive edge.
• Bilingual Content Strategy: Adapt and optimize content for both English and Spanish-speaking audiences, ensuring cultural relevance and maximizing reach across language demographics.
• Performance Reporting: Track, analyze, and report on video performance metrics, providing actionable insights to guide future content and optimization strategies.

Qualifications

• Language Skills: Fluent in both Spanish and English, with excellent communication skills in both languages. Native Spanish is preferred.
• Experience: 5+ years of experience in YouTube optimization, video editing, or digital content production.

Technical Skills:

• Proficiency in video editing software (Adobe Premiere, Final Cut Pro, or similar).
• Experience with design tools like Photoshop or Canva for thumbnail creation.
• Familiarity with YouTube Analytics, SEO for video, and other optimization tools such as Tubular and Airtable.
• Knowledgeable: Solid understanding of YouTube's algorithm, SEO best practices, and engagement-driving techniques for both English and Spanish-speaking audiences.
• Creative: Strong visual and storytelling skills with an eye for detail in design and audience engagement.
• Data-Driven: Ability to analyze and interpret data to make informed optimization decisions.
• Highly Organized: Ability to manage multiple projects and deadlines in a fast-paced environment.