Director of Sports Marketing Strategy

This is a Full Time Job

Reporting to the VP of Marketing Strategy, the Director of Sports Marketing Strategy is a critical leadership role responsible for developing and implementing comprehensive marketing strategies across Telemundo's sports properties. This position requires a visionary approach to sports marketing, driving innovative campaigns, defining long-term strategic direction, and leading the Sports marketing team.

Key Responsibilities:
• Strategic Leadership and Vision
• Develop and execute holistic, multi-platform marketing strategies for Telemundo's sports portfolio, including FIFA World Cup 2026, US Soccer, Chivas, Premiere League, and NBA.
• Create comprehensive strategic roadmaps that align sports marketing initiatives with broader organizational goals.
• Define innovative marketing approaches that differentiate Telemundo's sports content in a competitive media landscape.
• Establish key performance indicators (KPIs) and metrics to measure marketing effectiveness and strategic impact.
• Team Management and Development
• Directly manage 1-2 direct reports, providing mentorship, professional development, and performance guidance.
• Build and cultivate a high-performance marketing team culture.
• Implement talent development strategies and succession planning.
• Conduct performance evaluations and support team growth objectives.
• Cross-Functional Strategic Collaboration
• Lead high-level stakeholder engagement across Telemundo, NBCU, and external partners.
• Forge strategic partnerships to expand sports marketing reach and capabilities.
• Develop collaborative frameworks that enhance operational synergies between marketing, production, digital, and creative teams.
• Represent the sports marketing function at executive-level meetings and strategic planning sessions.
• Advanced Campaign Development and Optimization
• Design transformative marketing campaigns that leverage cross-platform opportunities.
• Implement advanced analytics and market research to inform strategic decision-making.
• Develop sophisticated promotional strategies that maximize audience engagement and brand visibility.
• Create comprehensive campaign evaluation frameworks with detailed ROI analysis.
• Innovation and Strategic Planning
• Drive innovation in sports marketing approaches, incorporating emerging technologies and media trends.
• Develop forward-looking strategic plans that anticipate market shifts and audience preferences.
• Create thought leadership content and presentations for senior management.
• Identify and capitalize on emerging sports marketing opportunities within the Telemundo and NBCU ecosystem.

Qualifications

Basic Requirements:
• Minimum of 5 years of progressive marketing experience, with at least 1-2 years leading a team in the media, sports marketing, or related entertainment industries.
• Proven track record of developing and executing large-scale, multi-platform marketing strategies.
• Exceptional strategic thinking and leadership capabilities.
• Advanced presentation and communication skills, with the ability to articulate complex strategies to executive leadership.
• Demonstrated success in team leadership, talent development, and creating high-performance team environments.

Additional Requirements:
• Fluency in Spanish and English, both written and verbal.
• Strong analytical skills with the ability to translate data insights into actionable marketing strategies.
• Bachelor's degree in Marketing, Communications, or related field required; MBA or advanced degree preferred.

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