Marketing Director, NBC & Telemundo Dallas/

This is a Full Time Job

Member Summary:

Quick Summary (full description below):
NBC 5 & Telemundo 39 DFW is looking for a dynamic Marketing Director to lead creative marketing efforts for both brands, with a focus on increasing Hispanic viewership for Telemundo 39.

Years of Experience Required: 5 years (60 months)
Experience Required: Creative management, digital marketing, project management in local TV marketing
Salary: Not mentioned
Workplace Requirements: Must work at the Fort Worth station, just south of DFW Airport
Education Requirements: Bachelor’s Degree in marketing, advertising, communications, or equivalent
Hard Skills Required: Digital marketing, project management, Adobe Premiere, After Effects, technology understanding, shooting and editing equipment
Soft Skills Required: Interpersonal communication, leadership, organization, adaptability, problem-solving
Preferred Skills/Experience: Bilingual (English and Spanish), experience in local television marketing

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Full Posting:

NBC 5 & Telemundo 39 DFW is seeking a Marketing Director to lead the creative marketing efforts for both brands, with a specific focus on growing Telemundo 39’s Hispanic audience. The position reports to the VP, Brand and Strategic Marketing and will be responsible for creating and executing promotional strategies and a yearly event calendar.

Responsibilities:
• Develop strategies to define the brand both on-air and off-channel
• Utilize field research to build awareness and drive viewership
• Lead promotional efforts supporting the station’s news, objectives, and marketing activations
• Ensure all marketing initiatives extend and support the brand
• Oversee department workflow, ensuring high-quality creative output
• Collaborate with the Multiplatform Producer to create digital content for both NBC 5 and Telemundo 39 across multiple platforms
• Build and maintain relationships with external organizations to elevate both brands in the DFW market
• Work closely with the VP of Brand and Strategic Marketing on promo strategies to achieve ratings goals
• Collaborate with sales and community affairs teams for integrated marketing efforts

Qualifications:
• Minimum 5 years of creative management experience
• Bachelor’s Degree in marketing, advertising, or communications (or equivalent experience)
• Deep understanding of digital marketing across various platforms
• Bilingual (English and Spanish) is preferred
• Experience in local television marketing and promotions
• Advanced proficiency in Adobe Premiere and After Effects
• Strong leadership, organizational, and problem-solving skills

Work Location:
This position is based at the NBC 5 & Telemundo 39 station in Fort Worth, Texas, just south of DFW Airport.

To apply, please submit your resume via the NBCUniversal careers portal.