Marketing Specialist, Telemundo T60

This is a Full Time Job

The Marketing Specialist for Telemundo San Antonio is responsible for leading external marketing departmental efforts, under the supervision of the Marketing Manager, collaborating with cross-functional teams to build and develop strong organic growth. Identify new marketing opportunities for the station.
• Communicate, implement and manage marketing campaigns for our program launches
• Oversee local, non-traditional /OOH marketing strategies and campaigns and communicate opportunities to improve coverage on media trade publications. (Sweeps, Station Events, Station Initiatives, Festivals and press releases).
• Community affairs liaison
• Participate in creative brainstorming sessions to develop marketing campaigns, concepts and materials such as brochures, flyers, advertising campaigns, promotional campaigns, premiums, etc.
• Develop concepts, design and copy for press releases, presentations, brochures, Outdoor Billboards and e-marketing materials.
• Assist with brainstorming, planning and execution with special Network initiatives.
• Develop evaluation post-reports for social media, marketing, talent & press initiatives for Marketing Manager, department & company review.
• Monitor launches & performance of our local and national titles to create and update highlights for local sales team.
• Develop competitive reports after every festival to analyze our advertising exposure on media trade publications in comparison with the competition.
• Create and update an ROI matrix.  Help maintain quarterly promotional inventory and budget.
• Manage, communicate, facilitate and organize the intricate details pertaining to special marketing and station events, galas, socials, presentations, etc.
• Oversee the orders and delivery of all materials and/or publications for our marketing/branding campaigns and sales materials making sure they meet time, quality & budget requirements.
• Organize weekly meetings to discuss upcoming station activations/promotions/events
• Supervise and train the Telemundo 60 San Antonio Brand Ambassador Team
• Assist with the daily input of promotional media traffic on Wide Orbit

Qualifications
• Background in Public Relations, Communications or Marketing related degree or equivalent professional qualification
• Minimum of 3 years of related experience
• Experience in Graphic Design
• Proven experience in media planning and new media (digital, wireless, VOD, mobile etc.)
• Strong digital and social media experience
• Experience with sales-driven promotions resulting in station ROI
• Experience evaluating advertising and grassroots programs
• Ability to interpret and disseminate information
• Experience in developing compelling presentation materials and proposals; formal presentation skills
• Proficiency in Microsoft Word, PowerPoint, Excel, Adobe CS, Photoshop, InDesign, Illustrator
• Experience working directly with talent, producers, managers and media to schedule and supervise interviews, give direction during photo shoots, and manage artists’ requirements
• Experience in developing and managing budgets
• Extremely organized, detail-oriented and efficient, with sound implementation planning, projects & process managing skills
• Ability to handle multiple projects simultaneously and prioritize as necessary. Ability to take initiative to ensure projects are implemented and completed on time, budget and quality standards
• Strong interpersonal & team leadership skills; enthusiasm for working independently and as a member of a team
• Ability to be persuasive, build rapport and credibility with internal and external business partners
• Ability to work with many diverse personalities; superb interpersonal and electronic communication skills
• Understanding of the creative process
• Superior written and oral communication skills with copywriting capabilities; flawless grammar & orthography
• Results driven while maintaining a high level of creativity
• Maintain composure, adaptability and flexibility while navigating through difficult situations
• Self-managed, entrepreneurial spirit and dedicated work ethic
• Possess problem analysis, judgment, and decision-making and problem-solving skills
• Candidate must have a working knowledge of properly using promotional inventory, manage and maintain promotional traffic logs

Eligibility Requirements
• Interested candidates must submit a resume/CV and portfolio through the link below to be considered
• Willingness to have a flexible schedule; work on weekends and holidays with short notice
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
• Must have a valid driver’s license and an excellent driving record.
• Must be able to fluently read, write and speak Spanish
• Must possess strong writing skills, both English and Spanish