Manager, Digital Marketing

This is a Full Time Job

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Member Summary

Quick Summary (full description below):
The Manager, Digital Marketing will lead editorial strategy for brand and franchise campaigns, managing content development and collaborating with cross-functional teams to enhance digital brand strategy.

- Salary: $102,000 to $136,700 per year
- Workplace Requirements: Not mentioned
- Years of Experience Required: Minimum 5+ years in social/digital marketing
- Education Requirements: Bachelor's Degree in Communications, Business, Marketing, Film, or related field, or equivalent industry experience
- Hard Skills Required: Social/digital marketing, project management, creative development, knowledge of social platforms (TikTok, Instagram, Twitter, Facebook, YouTube)
- Soft Skills Required: Strong communication, organization, creativity, problem-solving, team leadership
- Preferred Skills/Experience: Experience with Airtable, Sprinklr, Google Workspace, Slack, Zoom, Photography, Videography, Photoshop

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Full Posting

Position Overview:
The Manager, Digital Marketing will lead the editorial strategy for brand and franchise campaigns, ensuring alignment with brand standards and strategic objectives. This role requires a dynamic and innovative thinker capable of developing audience-first content, managing agency partners, and collaborating with cross-functional teams to enhance the digital brand strategy.

Key Responsibilities:
- Editorial Strategy Leadership: Lead the editorial strategy for brand and franchise campaigns, developing and implementing audience-first content goals and creative concepts.
- Creative Development: Build and manage a monthly editorial calendar, collaborate with internal and external teams through the content development lifecycle, and ensure the delivery of approved assets across all channels.
- Digital Trends and Platform Updates: Stay updated on digital trends and platform updates to inform strategy and execution.
- Social Media and Event Coverage: Assist with live content coverage and execution for press junkets, content shoots, and marketing events as needed.
- Agency and Partner Management: Manage agency partners in content development, ensure alignment with brand standards, and handle partner support requests.
- Cross-Functional Collaboration: Work with cross-functional partners to develop creative content in alignment with the digital brand strategy.
- Team Development: Participate in refining systems and operations for the Social Team, foster a culture of inclusivity and collaboration, manage direct reports, and participate in professional development workshops.
- Resource Management: Maintain documentation of workload and resource needs, provide real-time updates to team leader, and contribute to project team meetings with strategic recommendations.

Qualifications:
- Minimum 5+ years of experience in social/digital marketing, ideally in a big brand setting.
- Strong project management, communication, and organizational skills.
- Deep knowledge of Disney and Disney+ brands, films, characters, and TV series.
- Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment.
- Superior knowledge of social platforms (TikTok, Instagram, Twitter, Facebook, YouTube) and an interest in exploring new spaces.
- Excellent writing and copy-editing skills, with a passion for storytelling and creating memorable experiences in the social space.
- Ability to find creative solutions to challenges and use data to drive decision-making.
- Strong attention to detail, sound judgment regarding brand safety, and a polished presentation style.
- Nimble and adaptable to new technologies and processes, with a perpetual learner's attitude.
- Passion for creating diverse, equitable, and inclusive content.

Preferred Qualifications:
- Experience with Airtable, Sprinklr publishing and reporting, Google Workspace, Slack, Zoom, Photography, Videography, and Photoshop.

Education:
- Bachelor's Degree in Communications, Business, Marketing, Film, or related field, or equivalent industry experience.

Salary Range:
$102,000 to $136,700 per year.

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