Creative Director: Food Theory YouTube Channel

This is a Full Time Job

Role and Purpose: The Creative Director is a key role at Theorist based in Raleigh, NC, for Food Theory (4M subscribers, avg 1.8M views/video). The Creative Director works directly with the Chief Creative Officer and CEO to script episodes, oversee freelance writers, and contribute to the creative vision of the channel. This role also involves directing or overseeing small live-action shoots to help translate scripts to video. An ideal candidate isn't daunted by the fast pace of new media content and have a huge love of pop-culture, especially as it relates to food content, memes, and the internet zeitgeist.

Must haves:
Ability to write a persuasive essay about almost anything related to food, supported by a team around them
Ability to research topics, genres, etc., that the candidate might have no background in previously
Ability to communicate complex ideas in a simplified way that's easy to digest for viewers
Ability to translate information to visual ideas in order to help editors visualize concepts in episodes

Nice to haves:
Experience managing a creative team
Experience as a writer in new media (social video platforms)
Experience working on food-related content

Primary responsibilities:
WRITING: Ideating episodes of Food Theory and writing/editing 1-2 scripts per week. Providing feedback to freelance writing team.

Directing or overseeing live-action shoots (small scale, kitchen setup), suggesting improvements to visuals or narrative.

Optional: Making occasional cameos in episodes, including voice-over or on camera (to be mutually approved in each instance)

BRANDED CONTENT COORDINATION:
Working with Theorist Inc. team leadership members to help generate episode topics and integration possibilities that align with client goals.