Senior Coordinator, Publicity

This is a Full Time Job

TIFF is a charitable, cultural organization dedicated to presenting the best of international and Canadian cinema and creating transformational experiences for film lovers and creators of all ages and backgrounds in our home - TIFF Lightbox. Our mission: To transform the way people see the world, through film.

TIFF is committed to embracing diversity and treating all individuals with respect, dignity and fairness by removing physical, social and economic barriers to participation.

We encourage you to reflect on the land that you are on, who the traditional keepers of the land are, what the treaty relationship is, or if it’s unceded territory. TIFF is located on the Treaty Lands and Territory of the Mississaugas of the Credit and the traditional territory of the Anishinaabe, the Wendat, and the Haudenosaunee. We are grateful to work on this land.

We are currently hiring for the position of:

SENIOR COORDINATOR, PUBLICITY

Reporting into the Sr Manager, Communications the Senior Coordinator, Publicity will play a key role in the promotion and public relations efforts of TIFF, working to increase visibility and audience engagement through earned media coverage.

RESPONSIBILITIES:
• The Senior Coordinator, Publicity will play a key role in the promotion and public relations efforts of TIFF, working to increase visibility and audience engagement through earned media coverage.
• A key member of TIFF’s communications team providing support across all areas including media monitoring and reports, supporting media inquiries, drafting of programming alerts and announcements, pre-and-post Festival support, and providing publicity assistance to year-round programming and TIFF Lightbox events.
• This role acts as a bridge between TIFF and its various audiences / stakeholders, both internally and externally

Media Relations:
• Monitoring the PR inbox and be the first point of response and escalation as needed
• Build strong relationships with local, national, and international media outlets by often being the first point of contact for incoming media requests
• Support the writing of press releases, programming alerts, and pitches for film programming, events, and organizational announcements.
• Coordinate press coverage for events, interviews with filmmakers and key stakeholders, and manage media attendance at film festivals and other events.
• Support media events with local and international talent in attendance (some evenings and weekends required)

Media Monitoring, Reporting & Analytics:
• Monitor media coverage, track communication metrics (e.g., earned media coverage across domestic, US and Int’l outlets; engagement, SOV, reputational, etc.)
• Be the team point-person for media monitoring platform
• Analyzing the tone (positive, negative, neutral) of media coverage to gauge public opinion and brand perception.
• Keeping a close watch for any negative press or media crises that may require immediate attention or response.
• Provide quarterly media highlights and reports to various internal departments and stakeholders

PR Strategy:
• Assist in creating and implementing comprehensive publicity strategies for local and international talent, official TIFF spokespeople, filmmakers and programmers, etc.
• Prepare programming alerts updating media of upcoming activities coming to Lightbox / Festival
• Collaborate with internal teams to align on promotional efforts and ensure key messaging is reflected across all channels and touchpoints.
• Help coordinate with filmmakers, distributors, and talent representatives to promote films and guests participating in events.
• Support the team on internal communications needs, deliverables, etc.

Internal Communications :
• Support the wider communications team and act as a liaison between departments, ensuring employees are informed of company updates and initiatives as needed
• Work with other departments to align on communications roll-out and messaging alignment

JOB GRADE & SALARY:
• Job Grade 2
• Annual Salary Range: $50 000.00 - $68 000.00

TARGET CONTRACT DATES:
• Monday, March 3, 2025

WORK LOCATION:
• Office Location: 350 King Street West, Toronto, ON M5V 3X5
• Weekly in-office requirements:
• Minimum 2 days (1st November – 30th April)
• Minimum 3 days (1st May – 31st October)
• Festival Office Requirements: Full Time during Festival

MINIMUM REQUIREMENTS:
• Post-secondary degree/certificate in communications, public/media relations, film or journalism, preferred but not required
• 5 years of experience in communications and/or public/media relations, either in an agency setting with entertainment or arts clients or working in the entertainment or arts sectors
• Adaptable to a flexible work schedule including some evenings and weekends
• This position requires being in office on a regular basis.

HOW TO SUBMIT & APPLICATION DEADLINE:
• All applications must be submitted online through TIFF’s Career Centre.
• Please upload your cover letter and resumé as PDF(s), before the deadline of Friday, February 14, 2025

CLOSING:

We thank everyone who applies for their interest, but only candidates selected for an interview are contacted.

Candidates must be legally able to work in Canada at this time.TIFF regrets that it is unable to sponsor employment Visas; however, TIFF considers and welcomes individuals on time-limited Visa status for this position. For consideration to those on time-limited Visa status, your Visa must allow you to complete the full contract.

Please send any questions via email only to careers@tiff.net

TIFF is committed to fostering an inclusive and accessible environment where employees feel valued and respected, and where every employee has the opportunity to realize their potential. As such, we welcome and encourage applicants who identify as racialized persons, Indigenous persons, persons with disabilities, and persons across the spectrum of sexual orientation and gender identities.

If you are a person with a disability and require accommodation and/or assistance during the application process, please contact us in advance at careers@tiff.net. We strive to provide reasonable accommodations whenever requested.