Coordinator, Digital Marketing

This is a Full Time Job

Description

Interscope Geffen A&M Records (''IGA'') is home to some of the biggest artists in the world including: U2, Eminem, Kendrick Lamar, J Cole, Lady Gaga, and many more. As a leader in the music industry, we are always looking for talented and driven individuals to join our family.

How we LEAD:

As the Digital Marketing Coordinator your primary responsibility will be to work with and support the team members within the Digital Marketing Department (Digital Marketing Project Managers, Social/CRM Manager, and Department Head) across projects and initiatives within catalogue and new releases.

How you'll CREATE:
• Communicate and work collaboratively across label departments including Sales, Marketing, Product Development, Finance, and Production
• Manage invoices and budget communication internally as well as vendor communication
• Coordinate and submit T&E for department needs on occasion
• Schedule and publish digital & social content across owned media and controlled social channels including Wordpress/Drupal CMS, Facebook, Twitter, Instagram, YouTube, Flipgram and others when needed. In event driven instances, execute in live-time
• Manage automated submissions across partners and follow through on details needed within portal processes: Vevo Submit, Facebook Media Partner Support, UMG's internal Globe (conference rooms, etc.), among others
• Create trackable, affiliate links for multi-tiered campaigns and initiatives and monitor performance
• Develop creative assets where needed (images, videos, gifs, pull B2B label/artist assets)
• Contribute ideas and participate in brainstorms and throughout campaign planning – keep abreast of existing and emerging media and marketing trends
• Pull and evaluate consumer data aligned as needed on campaigns and for monthly reports
• UI/UX testing prior to development launches
• Liaise with central teams and third party developers around Google Analytics scripts and needs across owned media and upcoming development projects
• Track catalog anniversary & event calendar to ensure socials are aligned
• Coordinate digital promo/sweepstakes logistics
• Other responsibilities and duties as assigned

Bring your VIBE:
• Bachelor's degree required
• Relevant internship or equivalent prior coordinator experience, within the music industry a plus
• Excellent written and verbal communication skills
• Strong coordination and organizational skills
• Aptitude for communicating and engaging on various platforms
• Experience and desire to work in a fast-paced, high volume environment and ability to multi-task and prioritize
• Highly adaptive to change
• Consistently meet deadlines
• Creative, self-starter with exceptional follow-up skills
• Passion for music, emerging media, and innovation
• Content editing a plus (image, video, content – Photoshop, Final Cut)
• Ability to learn new software and analytics programs as necessary

Perks Playlist:
• Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
• Paid Time Off – Paid Holidays, ''Gift Week'', Summer Fridays
• Student Loan Repayment Assistance
• Employee Developmental Support
• Annual Gym Reimbursement Package
• Pet Insurance, plus much more!

Universal Music Group is an Equal Opportunity Employer

All UMG employees are currently required to be fully vaccinated against COVID-19 before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.