Director, Vantage Sales - Advanced Marketing Solutions

This is a Full Time Job

Overview and Responsibilities

Viacom Vantage is a market leading premium offering that enables our advertising partners to more effectively understand and reach their advanced audience segment(s) on Viacom’s linear and non-linear content. The offering is one of the products of Viacom’s investment in Advanced Marketing Solutions (AMS) and is a high priority area for Viacom. Be part of a great opportunity where over the next few years, the offering will continue to develop and evolve! And as the Director MPS Vantage you will play a key part of that future growth.

Would you like to lead several areas including vertical/category specific end-to-end client/agency management, Viacom Vantage data sales strategy/product development, Viacom Vantage go to market strategy, and Viacom Vantage tracking and materials organization/communication streams with Data and Sales teams? Then this is the role for you!

Job Responsibilities:

Ad Sales Support for Vantage Product
• Act as an internal/external resource for ad sales on all things Viacom Vantage.
• Work hand in hand with all relevant internal/external groups including Viacom Vantage, Audience, Data Science, Operations, P&I, Digital, Addressable, Agency/Client, and Viacom Sales teams, Integrated Marketing, etc.
• Provide ongoing Viacom Vantage updates, materials, and education to ad sales teams on the evolution of Vantage product and the market/ competitors overall
• Lead requests and priorities for Vantage pitch proposals and assess the best strategy to pitch clients which will be broken out based on verticals/categories
• Viacom Vantage lead for sales team in all processes for pitches, sales, execution, stewardship, recap, and upselling opportunities
• Management of internal/external onboarding of clients pre/during/post Vantage campaign across every step in the process to ensure a seamless workflow with all touchpoints and teams

Liaison Ad Sales - Data Strategy
• Collaborate constantly with VP, Viacom Vantage team, Viacom sales teams, and Viacom Data Product/Data science teams, so that Viacom Ad Sales best utilizes Viacom’s advanced data capabilities to deliver the best results based on client/agency KPIs
• Lead data science requests to sales team for onboarding of clients based on verticals
• Handle and adapt the development of the evolving Viacom Vantage onboarding process to create most efficient and effective sales and operations procedures for clients and agencies
• Educate Viacom Product/Data Science team on Ad Sales environment, common practices, vertical differences, product needs, and operations process

Vantage Process, Materials, Tracking
• Strategize and develop Viacom Vantage go to market strategy and the market-facing pitch materials for Vantage each year with VP, Viacom Vantage marketing, and Integrated marketing
• Translate data strategy into digestible insights and strategic plans – to cut through complexity in order to create clarity and simplicity for clients.
• Assess current process and identify areas of opportunity/development in end to end client experience from an Ad Sales prospective
• Strategize and help create the approved vertical based pitch list, process guidelines, vertical-appropriate dollar amount/campaign spend sizing, deal process, latest Viacom Vantage offering, etc with VP of Vantage Sales
• Strategize and develop vertical based client target lists with VP of Viacom Vantage and SVPs/EVPs/VPs/DPS/SSEs of sales team to prioritize the client pitch list and next steps to secure Vantage upfront/scatter buys
• Ensure continued progress of Viacom Vantage pitches by vertical/agency/client weekly
• Track status of Viacom Vantage deal execution/ phase by client throughout closed, live, and finished deals. Gathers information from the sales teams/ P&I/ Operations. Flags any issues to the corresponding leads and supports finding resolution. Communicates back to Ad Sales

Vertical and Client-Facing Expert on Viacom Vantage
• External meeting resource, attending client and agency meetings with Viacom Vantage team to consult, pitch, ask questions, and take/share notes
• Handle intensive levels of back and forth communication with all key partners to ensure client/agency satisfaction and success with Viacom Vantage product
• Coordinate all phases of Viacom Vantage campaign between Client/Agency, Sales, and Data Strategy
• Work with VP and Viacom Vantage team to package recap reports for client flighting/quarterly/yearly client wrap ups and upsell/next steps
• Attend advertising/audience/data conferences, vertical focused audience data based seminars/webinars

Basic Qualifications

• Bachelor’s Degree required
• 10-12 years work sales experience in the media and entertainment industry with extensive knowledge of advertising sales industry/clients/agencies, previous work at a TV publisher, measurement service, and a digital/ad tech vendor.
• Experience leading and handling the development of new product offerings; running multi-stream projects, tracking status, budget, and resources.
• Experience across addressable advertising, audience based campaigns, and/or technical aspects of current Data/ targeting/ programmatic/ analytics platforms (related to Digital and/ or TV).

Additional Qualifications

• Excellent interpersonal capabilities and ability to collaborate with executive level and across multiple functional groups
• Knowledge of key data providers and related ecosystem – syndicated data providers (TV, Digital, Mobile, shopping, etc.), DMPs, data matching services, data targeting vendors (TV, Digital, Mobile), etc.
• Team player; working across multiple internal teams and functions and bringing together as a team
• Excellent verbal and written communication skills. Demonstrable presentation-writing skills
• Outstanding project management and time management skills, comfortable working under tight deadlines

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