Senior Publicist

This is a Full Time Job

Job Title: Senior Publicist

Department: Communications

Reporting: Head of Press

Location: Hawley Crescent, Camden

PURPOSE OF THE ROLE:

Viacom in the UK is one of the most exciting broadcasters, with content across our portfolio of channels - Channel 5, Nickelodeon, Comedy Central and MTV - appealing to a broad audience. Opportunities to join a content-led company on such an exciting trajectory are rare - are you up for the challenge?

Generating fame around our fast-evolving content and brands; innovating beyond template programme PR to make a 360 impact in the media; creating relationships and partnerships that take us into new places – does this sound like you? We want people on our journey who love to go the extra mile. The Senior Publicist role will manage a portfolio of programme publicity campaigns or designated projects across our network. Do you like getting under the skin of a factual programme to generate conversation? Do you enjoy working with influencers to target the younger audience? Are you passionate about the world of entertainment and comedy? Then this could be the role for you.

Never walking past a quality issue and always going the extra mile, the successful candidate will put the business objectives of our brands at the heart of their campaigns.

Strong campaign management skills, the love of a fast-paced environment and a super-organised, can-do approach to managing multiple projects will be in your skillset.

KEY ACCOUNTABILITIES:
• Work seamlessly with marketing, creative and digital teams to deliver a portfolio of fully integrated, commercially impactful 360 consumer campaigns across identified TV programmes or projects
• Deliver impactful, strategic and creative PR campaigns for programming or channel brands, from inception through to delivery
• Liaise with relevant independent production companies, U.S. studios and other content suppliers to agree and deliver programme campaigns
• Liaise with internal stakeholders across all phases of campaign work
• Manage agent / talent relationships on key projects and brand events
• Combine creativity with knowledge of the media to recognise media angles and generate positive coverage across a broad media and influencer spectrum; ensure campaign integration across all platforms including social media
• Ensure campaigns are delivered on time and within budget
• Organise stunts, events, launches, screenings and other creative influencer activities
• Evaluate campaign impact on an ongoing basis
• Identify crisis comms issues, escalating to the Senior Director, Communications as and when appropriate

EXPERIENCE & KNOWLEDGE:
• Strong previous PR experience at minimum Account Manager level in agency (or Publicist in house)
• Experience in working across a portfolio of large brands, within a consumer brand PR background – within TV / entertainment is beneficial - with the track record of delivering results and making an impact
• Experience and track record of successfully targeting consumers across multiple demographics, including adults, youth and kids
• Ideas generator, with a track record of going beyond the day to day brief and stepping beyond traditional TV press to deliver results
• Immersed in media and entertainment: organised, results-driven and passionate
• Enthusiastic, motivated and a self-starter
• A vast network of media contacts across a broad spectrum of media. Good reputation with media who will recognise your name in their inbox
• Experience of integrating social media across campaign work and an understanding of how to engage with audiences across different platforms
• Strong writing skills as seen in planning, press releases and reports
• Relationship-builder, both internally and externally, interfacing at all levels

INDIVIDUAL CHARACTERISTICS:
• Always going the extra mile to deliver brilliant work, going above and beyond
• Will never walk past a quality issue, even if a shortcut or avoidance is easier
• Self-motivated example setter, first to put their hand in the air to support on the less exciting projects
• Reliable and trustworthy and expects the same behaviours from their team
• Open and transparent; shares information as they get it, celebrates in the success of the team
• Keeps it simple and believes actions speak louder than words
• Calm under pressure; solution-focused
• A positive influence; scrappy in the heat of battle; encouraging and helpful to the wider business
• Great influencer at all levels: strong written, verbal analytical and presentation skills
• Detail-loving team player who can flex; works well under pressure in a fast-moving environment

Viacom Values

Our values, and their related behaviours, guide how we show up to work each day and help ensure that we all treat each other with respect. We want these to feel relevant to all of our employees and all parts of the business, as we believe that when these behaviours are achieved, we are the best we can be. The three values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.

BRAVERY
• Creativity: Push beyond the expected
• Passion: Stand up for what you believe in
• Risk-Taking: Take smart choices

EMPATHY
• Inclusion: Embrace diverse perspectives
• Collaboration: Work together as one team
• Innovation: Use insights to drive the business

HONESTY
• Trust: Assume best intentions
• Transparency: Communicate clearly and openly
• Accountability: Deliver, and own the outcome

Our Benefits:
• Private Medical Insurance: You will be eligible for our full Private Medial Cover (From 3 months)
• Season Ticket Loan: We’ll pay for your season travel card up front and you can pay us back across the year
• TV Package Discount: If you subscribe for the likes of Sky and Virgin Media, we’ll get £20 off your bill
• Pension Scheme: You will be eligible for our Pension Scheme from day one, as long as you are contributing to this, we’ll top this up with a voluntary contribution from us
• Discounted Gym Membership: We offer discounts to a number of Gyms
• Discounts at Local Shops and Restaurants: Whether you need a new pair of shoes or just want something tasty for lunch, we partner with a number of local businesses to offer us a discounted rate
• Access to Reward Gateway: With heaps of discounts on everyday shops, restaurants and household suppliers

At Viacom, we value and celebrate difference. We want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure Diversity and Inclusion are not just buzz words; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work.

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