Marketing Manager

This is a Full Time Job

Vibee - Marketing Manager

THE ROLE

The Marketing Manager at Vibee plays a critical role in driving the promotion of destination experiences, which combine entertainment, travel, and curated experiences into a seamless offering for fans. Reporting directly to the Vice President of Marketing, the Marketing Manager will collaborate closely with the Senior Marketing Manager, Digital Marketing Specialist, and Senior Designer to ensure cohesive and innovative marketing strategies. The ideal candidate will possess a deep understanding of event, travel, and experiential marketing, while being adept in both traditional and digital marketing approaches.

RESPONSIBILITIES

Strategic Marketing Development

• Collaborate on Marketing Strategy: Partner with the Vice President of Marketing, Senior Marketing Manager, and other Vibee team members to define and refine the strategic direction for destination experiences and integration events.

• Conceptualize Marketing Plans: Develop comprehensive marketing plans that leverage the full marketing mix, including social media, traditional advertising, influencer collaborations, PR, and digital marketing channels.

• Innovative Campaign Ideation: Lead brainstorming sessions to generate creative marketing concepts that highlight the unique aspects of Vibee's destination experiences.

Marketing Execution & Campaign Management

• Day-to-Day Campaign Management: Oversee the execution of marketing initiatives, ensuring that all campaigns are delivered on time, on brand, and within budget.

• Content and Social Media Strategy: Manage the content calendar for Vibee's social media channels in partnership with the Digital Marketing Specialist.

• Integrated Marketing Efforts: Partner with the Digital Marketing Specialist to create and implement integrated campaigns that go beyond digital, incorporating tactics such as on-ground activations, email marketing, influencer outreach, and partnership marketing.

• Digital Advertising: Liaise with our outside agency on all digital advertising campaigns and manage all steps in the process including asset creation, budget management, and strategic planning.

Budget & Financial Oversight

• Budget Management: Take ownership of marketing budgets for assigned projects, working closely with the finance and accounts payable teams to ensure proper financial tracking and reporting.

• Financial Reporting: Provide regular updates on budget utilization, campaign ROI, and cost efficiency to the Vice President of Marketing and other key stakeholders.

Collaboration & Team Leadership

• Cross-functional Collaboration: Work closely with the Project Manager and the broader Vibee team to track all marketing deliverables and timelines using internal project management systems.

• Vendor and Partner Management: Build and maintain relationships with external vendors and marketing partners, ensuring all third-party contributions are aligned with Vibee's brand vision and quality standards.

Performance Analytics & Optimization

• KPI Tracking & Reporting: Lead the analysis of key performance indicators (KPIs) for marketing campaigns.

• Event Performance Evaluation: Analyze the outcomes of destination experiences and integration events, comparing them against established benchmarks.

Creative & Copy Development

• Message Consistency: Ensure consistency in all marketing copy, collateral, and communication materials across channels.

• Creative Collaboration: Work closely with internal and external creative teams to ensure all marketing materials-from visuals to copy-are innovative, impactful, and in line with Vibee's brand identity.

Market Research & Trend Monitoring

• Market Trend Analysis: Stay attuned to emerging trends in both travel and entertainment marketing.

• Fan Engagement Strategies: Monitor shifts in fan behavior and engagement preferences, continuously refining marketing strategies to align with evolving fan expectations.

Public Relations & Communication

• Press and Media Collaboration: Coordinate with Vibee's press and PR teams to craft compelling press releases and execute targeted publicity campaigns.

• Third-Party Campaign Coordination: Act as a liaison between Vibee and external marketing teams, ensuring cohesive and collaborative campaigns that are consistent across all partner channels.

Operational Support & Flexibility

• Project Management Tools: Utilize and maintain project management tools to ensure clear communication and tracking of marketing tasks.

• Ad Hoc Duties: Provide support on additional marketing or operational projects as needed, displaying flexibility and willingness to adapt to changing priorities within a fast-paced, dynamic environment.

QUALIFICATIONS

• 3-5 years of experience as a financial administrator or similar position

• Understanding of financial and accounting standards

• Strong technical skills in Microsoft Excel and Word, as well as Google Sheets and Docs (certification in Excel would be considered an asset)

• Excellent written, verbal, and presentation skills; able to communicate effectively with employees at all levels

• Strong analytical, financial modeling, and critical thinking skills with a creative approach to problem solving

• Demonstrated ability to work independently and adapt to changes in a rapidly evolving environment

• Strong ability to manage many projects simultaneously

• Flexible and reliable team player both with the department and within the organization as a whole

• Must be an active problem solver, instilled with a [more...]