Marketing Technology Manager - Measurement & Analytics

This is a Full Time Job

plays an integral role within the Measurements, Manager - Marketing

You will work with industry - leading media buying and attribution platforms (which are managed in - house) , supporting multi - channel marketing campaigns across search, social, display, mobile, CTV, affiliate, etc.
You will support the reporting infrastructure that enables the measurement of paid marketing efforts in the EMEA and APAC regions . This is a cross - functional role that requires managing workflows across internal and external teams, ranging from internal marketing strategy/digital media buying teams, finance and external ad agency teams.

Your Role Accountabilities…

Reporting Data Feed Implementation & Monitoring
• Set-up campaign reporting feeds to support measurement of global marketing campaigns.
• Monitor automated digital media spend reporting feeds for failures and alert the necessary teams.
• Respond to analytics teams' troubleshooting requests.
• Take direction from the MarTech leadership to identify enhancements to streamline reporting feeds and monitoring workflows.

Cross-Functional Communication
• Connect regularly with subscriber acquisition strategy leads to understand measurement needs and communicate capabilities.
• Liaise with major advertising partners (Google, Facebook, TikTok, etc.) to identify new measurement features.
• Manage external brand agencies to ensure best practices regarding taxonomy and spend entry are followed.

Spend Reporting Workflows
• Coordinate with Finance to confirm billing spend alignment.
• Manage brand agency workflows to gather offline spend data (TV, radio, print, etc.) across APAC and EMEA.
• Ensure ad platform partners provide timely reports.

Taxonomy and Spend Remediation
• Collaborate with regional brand agencies (Max, Discovery+, TNT Sports, etc.) to taxonomy errors in digital and offline files.
• Work with acquisition teams to correct taxonomy issues in digital ad platforms.
• Investigate and address spend discrepancies with media plans, notifying the analytics team as necessary.
• Follow up with relevant teams (agencies, marketing, etc.) to resolve issues.

Qualifications & Experience
• Strong experience in marketing technology or paid marketing data reporting operations.
• Experience automating the aggregation of disparate data.
• Must have strong written and oral communication skills.
• Experience with paid marketing ad platforms is required (social media platforms, Google Marketing Platform, search, and programmatic)
• Demonstrated ability to manage and maintain both internal and external cross-functional relationships (marketing, technical, and business teams)

What's Nice to Have:
• Experience in working with major marketing data aggregation platforms like Datorama, Funnel, or Domo is highly preferred.
• Ad agency experience/familiarity with media planning, execution, and measurement is a plus.
• Experience with pixel deployment, tag management, Google Analytics, and Mobile Measurement Partner for enabling conversion reporting a plus.
• Proficiency in SQL for data profiling and validation
• Knowledge of Python for automating workflows

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

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