Media Planner

This is a Full Time Job

Sitting within the UK Marketing – Linear, Sports and Streaming team, Media Planning is responsible for strategically and operationally planning, co-ordinating and evaluating all on-air promotional activity on the UK Portfolio of channel and In Stream on discovery+. Using media planning, marketing and advertising best practice, the media planner will help create promotional campaign strategies (including setting campaign weights, target audiences, necessary deliverables and more) and On-Air Continuity Strategies to fulfil departmental business objectives.

This is a ~12 month maternity cover contract, starting in January 2025.

Your Role Accountabilities…
• The complete day-to-day media planning responsibility for several high-profile UK linear channels strategically managing our Owned and Operated airtime.
• Translate the full portfolio Media Plan and monthly promotable priorities into individual channel Media Plans and Laydowns.
• Develop promotional campaign strategies to launch, grow and sustain our content and viewership, both on our linear channels and our SVOD/AVOD service; discovery+.
• Present these promotional campaign plans to the wider business, detailing information on the expected target demographics, Reach & Frequency goals, and cross promotion strategy.
• Develop innovative cross-promotional campaign strategies to maximise campaign effectiveness, audience flow/retention and target different audience profiles across variety of channels.
• Schedule promotions using IVT2 broadcasting system; being responsible for the full lifecycle of a campaign from creation to broadcast.
• Work as one Media Planning Team alongside the Sports Media Planning team, who are responsible for TNT Sports and Eurosport, spotting opportunities for growth for both portfolios.
• Liaise with the wider Marketing Department on campaign briefs and the deliverables required.
• Work collaboratively with the Creative/Production teams, creating promo makelists in IBMS system, requesting necessary deliverables, campaign versions and messaging.
• Track deliveries of all campaign elements, keeping all relevant stakeholders fully informed, and reacting accordingly.
• Create comprehensive and effective Continuity plans that are in line with strategic priorities with an aim to drive our viewers around our schedules and wider portfolio.
• Working closely with the Continuity Producer and relevant freelance voice-over artist for each channel, the Media Planner needs to react to Schedule Changes, updating Continuity Grids and priorities accordingly.
• Requesting Monthly bugs, bumps and other promotional assets to enhance on air campaign.
• Create regular post campaign analysis, working closely with Research/Insights and programming departments to evaluate ratings and audience conversion from promotional campaign, with the aim to track successes and share learnings, presenting these in relevant meetings.
• Utilise BARB viewer data to help shape future promotional activity. Collaborate with the commercial and AdOps team to ensure the promotional campaigns aid and target relevant revenue driving audiences.
• Liaise directly with wider Marketing department, including Social and Digital, and Press and PR, to create full 360 promotional campaigns.

Qualifications & Experience…
• Experience in Media Planning or Scheduling, particularly in a broadcast television or media agency.
• Strong attention to detail – the work we do goes directly to air, so it's important that we're accurate.
• Knowledge and previous experience of specialist software including IVT2, TechEdge and IBMS preferred.
• Strong communication skills, with the ability to lead meetings and present plans/ideas clearly and comprehensively.
• Good negotiation skills, including experience dealing with Senior Stakeholders across a complex departmental matrix.
• Self-motivated with a passion to challenge the status quo and look for and suggest new and innovative solutions and alternatives.
• Ability to adapt and learn new systems and ways of working quickly.
• An extensive knowledge of and passion for the TV, Broadcast and Entertainment industry.

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

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