Direct-to-Customer Analyst

This is a Full Time Job

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
• Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. -

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team:

The D2C Analytics and Customer Retention Team sits at the center of Warner Music Group within the WMX division. We drive e-commerce success to customer insights and data analytics. We are a dynamic team that develops strategies to enhance customer retention and deepen connections between fans and artists. By leveraging data to create personalized experiences, we ensure that Warner Music group meets and anticipates audience needs. Our work is crucial for sustaining growth and loyalty in a competitive market, positioning us as a cornerstone of the company's strategic initiatives.

Your role:

As a D2C Analyst you will be crucial in driving data-informed strategies that enhance customer loyalty. As an analyst, you'll dive into the world of data, turning insights into strategies that keep our fans and customers engaged and loyal. You'll collaborate with passionate colleagues, maintain dynamic dashboards, and provide valuable insights that influence key business decisions. Your goal will also be to ensure that internal employees strive to make data-informed decisions and optimize their e-commerce strategy based on past campaigns and launches. Working in our team, you'll be shaping the future of music e-commerce!

Here you'll get to:
• Analyze sales data, customer behavior, and overall D2C performance metrics
• Manage internal team KPI tracking and foster feedback loop with team to garner improvements
• Set up and maintain store traffic, revenue and shipping reports
• Generate and maintain dashboards for internal and external stakeholders
• Collaborate with customer retention specialist and brand management team to optimize conversion rate, customer retention and revenue
• Administrate analytics and data platforms
• Develop useful data-related tools and resources for internal company use
• Collaborate with campaign management to set data-informed campaign goals
• Design A/B and multivariate tests to be carried out to artists' stores and fan communication
• Identify trends and opportunities in customer purchasing patterns
• Segment audiences for advanced marketing and advertising targeting
• Train internal stakeholders on dashboards and reports

About you:
• Bachelor's Degree preferred
• 3+ years professional experience in analytics, statistician or similar role
• Experience working in e-commerce
• Proficiency in SQL – ability to write complex queries from scratch from multiple tables, creating appropriate joins, extracting and manipulating data, formatting fields
• Experience with data warehousing (Snowflake)
• Proven analysis experience and quantifiable results
• Extensive knowledge of statistical analysis concepts
• Strong background with Microsoft Excel and other MS Office tools
• Dashboard-building experience in business intelligence tools, such as Tableau, Power BI, Domo, etc.
• Strong organizational and project management skills
• High level of motivation with ability to work as well autonomously as collaboratively
• Partner effectively across departments and stakeholders
• Excellent writing, communication and presentation skills
• Strong interpersonal skills and ability to effectively work with both creative and business oriented colleagues and partners

We'd love it if you also had:
• Experience using Adobe Analytics, Google Analytics, Salesforce Marketing Cloud, or similar digital marketing analytics platforms
• Proficiency in Python and/or R

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the ''Apply'' link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

#LI-Hybrid and #LI-Onsite

This position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Salary Range

$65,000 to $70,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Copyright © 2025 Warner Music Inc.

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