Manager, Digital Marketing

This is a Full Time Job

ADA is the independent distribution and label services arm of Warner Music Group, breaking brand new artists and supporting industry legends. We bring the full passion and power of our people to every engagement, magnifying artists' impact and helping them build the career of their dreams.

ADA's Digital Marketing team is the heartbeat of its Label Services offering, partnering directly with artists, managers, and labels -- as well as cross-functional ADA and Warner teams -- to bring artist campaigns life and grow audience across social, streaming, CRM, and beyond. We are both creative cultural experts and meticulous digital operators, driven by a passion to optimize, innovate, educate, and empower in harmony with our indie partners.

Your role:

ADA is looking for a strategic digital marketer with expertise in social content strategy to join the digital marketing team as Manager, Digital Marketing. The Manager, Digital Marketing will be responsible for developing comprehensive digital strategies for marketing releases from Label Services artists and distributed partners across genres and career stages. The position will manage a roster of projects and develop campaigns that create cultural conversation, build artist social followings and engagement, and drive music consumption. They will be both creatively-minded and analytically-driven, serving as experts in industry standards digital marketing music.

Here you'll get to:

Develop single and album rollout campaigns to successfully grow music streams, video views, UGC, social media engagement, CRM/fan acquisition, and an overall digital creative vision for ADA Label Services partners
Partner with artists and management to craft a social narrative and content strategy for each artist that elevates their brands and drives fandom, cultural conversation and music consumption
Craft, commission, and manage budgets and plans for Label Services releases including content creation, advertising, influencer marketing, AR and custom web development
Build and manage new and ongoing relationships with online partners, third-party marketing agencies, content creators, and influencers
Monitor campaigns in real-time, making recommendations for continuous improvement. Create post-mortem analyses to quantify the impact of each campaign and measure effectiveness of each tactic.
Assist with the development and optimization of online artist properties and communities (eg YouTube, TikTok, Discord, microsites) as applicable
Work with the head of Label Services and Commerce leads to develop marketing drivers to support opportunities with streaming services. Analyze consumption patterns on a track or artist level to inform tailored social campaigns to drive streaming
Collaborate with internal ADA teams including Commerce, Label Management, Publicity, International, Catalog, and Sync to build cohesive marketing campaigns and achieve project goals across a diverse roster
Maintain expert level knowledge of social platforms and social content strategies with a deep understanding of how to use each platform to drive engagement and consumption. Define engagement and audience growth goals and create a roadmap to reach those goals
Recommend new digital tools and partnerships for Label Services artists and label clients, including both platforms, insights, and marketing tools, as well as partnerships with upcoming sites/services.
Communicate product updates and best practices to artists, managers. and internal stakeholders
Build and maintain relationships with social media platform representatives and participate in regular update meetings as led by department head
Conceive and manage campaign strategies for ADA's social and digital brand presence
About you:

You have a Bachelor's degree or equivalent preferred
You have a minimum of 3+ years professional experience in digital/social media marketing in the music industry
You have experience managing an artist roster and multiple proje