Manager/ Director, International Marketing
Warner Music Group
New York, NYThis was removed by the employer on 2/10/2021 10:30:00 AM PST
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This is a Full Time Job
Manager/ Director, International Marketing
Job Description:
With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG's Recorded Music division includes renowned labels such as Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin', Warner Records, Warner Classics and Warner Music Nashville. WMG's music publishing arm, Warner Chappell Music, has a catalog of more than 1.4 million musical compositions spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to WEA (Warner-Elektra-Atlantic), the pioneering distribution and marketing network, and ADA, the independent artist and label services company, as well as consumer brands such as Songkick the live music app, EMP the merchandise e-tailer, and UPROXX the youth culture destination.
We currently have a fantastic opportunity to join our innovative and highly sought-after 'INTERNATIONAL MARKETING ' team at 'ATLANTIC RECORDS '.
Position: Manager/Director, International Marketing
A little bit about our team:
The international marketing department at Atlantic Records serves as the marketing liaison between Atlantic domestic marketing teams, Warner Music's global territory offices (outside of the U.S.) and artist management. To maximize sales and revenue for Atlantic Records repertoire, via marketing & promotional planning and execution, throughout the world outside of the US (including Canada). It is our goal to establish our recording artists in each one of our international affiliate markets and support the development of their profile, local awareness and sales.
Why this could be your next big break:
You want an incredible education in how the global music business works. You love to travel. You love how music dovetails into different cultures all over the world. You want to help develop your artists careers outside of the USA. This person has a deep knowledge and understanding of the hip-hop and R&B space and culture. This position will be responsible for spearheading strategic international marketing and commerce campaigns for audio and video releases, for a defined roster of Atlantic artists, across all 50+ Warner Music Group affiliates and licensees. Will also act as liaison between artists, managers, and Atlantic Records International affiliates.
Here you'll get to:
• Have your own roster of artists from Atlantic Record's repertoire that you will be responsible for.
• Develop unique and bespoke marketing plans that are tailored to each individual artist with knowledge of marketplace, genre, and available resources.
• Be responsible for building a strategy and plans to develop artist's careers outside the USA.
• Get to know a LOT about streaming, radio, fan engagement, digital marketing, publicity and more. How all these things work in all music markets around the world and how we can use them all to effectively build an artist's career – locally and globally.
• Travel with your artists on promo trips to Europe, Asia, Australia, Latin America, Canada.
• Be part of a close-knit team that will support your growth and help you succeed.
• Build a global network of friends and colleagues
• Initiate and execute creation of physical and digital product to generate revenue, increase perceived value, and enhance consumer experience.
• Supply affiliates with all marketing tools for the U.S. originated releases, including but not limited to: press releases, press photos, bios, label copy, sales sheets, album covers, music videos, advertising assets, as well as customizing these as needed, and custom assets from scratch.
• Work with artist manageme