Manager, Influencer Marketing

This is a Full Time Job

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Manager, Influencer Marketing

A little bit about our team:

Warner Records is home to some of the most influential and innovative artists of our time. With an artist-centric approach toward discovering and nurturing musical talent, the Warner Records family of labels is currently home to an impressive generation of both major and developing artists.

The mission of the Influencer Marketing team is to create and accelerate digital trends by partnering with content creators, gatekeepers, and other culture movers. We approach Digital Marketing in a fan-first, content-driven way and act as a 'creative agency' within the label.

Your role:

Warner Records is seeking an experienced and talented Influencer Marketing Manager to join our team. This role will specialize in working with our expansive and diverse roster of artists to strategize and implement compelling, artist-specific campaigns. This is a ''top-to-bottom'' role, with responsibilities beginning with identifying influencers and ending with reporting out to stakeholders about campaigns. Clear communication, excellent project management skills, and the ability to multi-task is a must!

Here you'll get to:
• Discover, build, and maintain relationships with influencers, agencies, and management companies at scale with a focus on our diverse roster
• Develop influencer campaigns for Warner Records artists, from inception through post-launch/sustain, that integrate with the broader artist vision and goals
• Negotiate with influencer teams, ensuring that campaign goals are met while staying within budget
• Work closely and collaboratively with artist managers and internal departments to champion content-first ideas, develop influencer campaigns, and execute integrated global activations
• Set goals and performance metrics for influencer campaigns, partnering with our Analytics team to derive insights about our artists and implement best practices
• Oversee creative ideation and development to deliver innovative, outstanding influencer campaigns for our artists and their fans
• Execute campaigns at scale, with multiple creator and content accounts posting simultaneously
• Monitor campaigns regularly to understand efficiency of strategy, making recommendations for continuous improvement
• Lead all aspects of influencer programs that identify, recruit, and cultivate positive relationships with a wide network of influencers, talent, community leaders, and con