Senior Manager / Director, Brand Partnerships

This is a Full Time Job

Job Title: Senior Manager/Director, Brand Partnerships (title commensurate with experience)

A little bit about our team:

The Brand Partnerships and Commercial Licensing Department at Atlantic Records is responsible for all outreach to brands and advertising agencies with the ultimate goal of aligning the label, affiliated labels and/or individual or a group of artists with branded campaigns.

Your role:

You will be cultivating brand partnerships for the company and Atlantic's diverse roster of top-notch artists with the goal of a) creating impactful campaigns and promotions to increase consumption of our artist's music and merchandise; b) raising the profile of our artists and the Atlantic Records brand; c) funding our creative marketing campaigns and artist visuals; and d) offsetting our marketing costs.

Here you'll get to:
• Devise and pitch brand partnership deals and campaigns for all artists on the Atlantic roster to amplify the artist's presence in the marketplace, increase consumption of the artist's music and garner revenue for the artist and label. Campaigns that range from traditional NIL/endorsement deals, to video product placement deals to help offset marketing costs, music licensing, tour sponsorship, partner funded pop-up activations, paid social media posts, etc.
• Cultivate and maintain key relationships with ad agencies, brand marketers, marketing and influencer agencies, and digital publishers to garner income for artists, revenue for label and amplify album marketing campaigns; Serve as label liaison to the advertising and brand marketing community.
• Work with product managers, digital marketers, the fan engagement team, streaming, creative & visual services, radio promotion, and publicity departments to develop creative marketing strategy and plans as needed for all artists on the roster.
• Work closely with the artist and management team to execute all partnership deliverables.
• Work with artist legal teams and label business affairs to contract all deals.

About you:
• 3 years of experience in label, management or agency brand partnerships, or brand management
• You are an excellent communicator with strong writing skills
• You have the ability to manage multiple tasks and yield results
• You possess competitive negotiating skills
• You bring a positive disposition to the team and are eager to collaborate and build relationships
• Skilled at cold calling potential new clients and pit