VP, Digital Marketing

This is a Full Time Job

VP, Digital Marketing (Urban Music)

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: VP, Digital Marketing (Urban Music)

Warner Records is looking for a visionary digital marketing leader with a deep knowledge of Hip Hop and R&B culture to join the digital marketing as VP of Digital Marketing, Urban Music.

Your role:

The VP of Digital Marketing, Urban Music will oversee all digital marketing campaigns for Warner Records's Urban roster. The position will oversee a team of digital strategists and influencer marketers responsible for developing campaigns that create cultural conversation, build artist social followings, and drive music consumption. This highly-visible position will work closely with all departments to bring best-in-class campaigns to life.

Here you'll get to:
• Oversee the development and execution of innovative digital marketing campaigns for all urban music artists at Warner Records.
• Lead a team of 7-8 digital marketers. Mentor and develop team members to ensure team excellence.
• Spearhead all aspects of artists' digital/social campaigns digital including social/short-form content development, audience development, influencer marketing, content seeding, social/digital partner activations, paid media, CRM, website development, etc.
• Partner with internal creatives and external creators to develop high-performing short-form content for WR artists.
• Collaborate with internal teams including Commercial Revenue, Marketing, Brand Partnerships, Creative and Publicity, to build cohesive cross-platform campaigns.
• Partner closely with artists and management to develop data-driven campaigns that move at the speed of culture. Advise on best practices related to all aspects of digital marketing.
• Continuously innovate and find new ways of bringing artists' vision and narrative to life in the digital space.
• Establish KPIs / goals for each campaign. Monitor campaigns in real-time, making recommendations for continuous improvement. Create post-mortem analyses to quantify the impact of each campaign and measure effectiveness of each tactic.
• Ensure all timelines, budgets, and business goals are achieved.
• Lead and contribute to department brainstorm sessions.
• Represent department in cross-company meetings across WMG.
• Build and maintain relationships with social media platform representatives and conduct regular update meetings.

About you:
• Must have 7-10 years of experience in digital marketing within the music industry,