Digital Marketing Assistant

This is a Part Time Job

The part-time Assistant, Digital Marketing is responsible for serving as the content manager for the WNBA Washington Mystics website (mystics.wnba.com) and mobile app.

Are you passionate about sports and building brand awareness through digital marketing? We'd love to hear from you!

Responsibilities:
• Day-to-day management of the Mystics website and mobile app.
• Provide support for campaign microsites.
• Serve as project manager for select technology upgrades from third-party vendors for website or mobile app.
• Together with the Senior Director, Digital Marketing, convert the approved content marketing strategy into editorial and publishing calendars.
• Outline key results & dependencies.
• Ensure content timelines consider development, review, and publishing.
• Develop and implement new content for the website and mobile app.
• Write engaging content for news articles, game recaps, newsletter articles, infographics, and other digital formatted content.
• Conduct research on any given topic.
• Distill complex concepts / statistics / language into content that is easily understood.
• Optimize articles for SEO and accessibility.
• Follow brand style and tone/ brand voice.
• Complete all assignments on time and adhere to publishing timelines.
• Publish content to the website using the Content Management System (CMS).
• Update existing content and publish new content within the CMS.
• Use existing templates with customized with CMS tools.
• Help enforce established design and content standards.
• Optimize the user experience on both the website and the app.
• Using CMS-available navigation tools and page templates, organize content to create a positive, user-friendly experience.
• Conduct daily and weekly content audits.
• Regularly review website content to ensure it's accurate, relevant, and up-to-date.
• Move completed events from promotional experiences to recap experiences.
• Regularly update the chat bot library of responses to meet current customer needs.
• Using available navigation and page tools, create a positive and user-friendly experience for website visitors.
• Monitor website, especially content articles, and app performance.
• Use Google Analytics 360, Adobe Analytics and other tools.
• Produce weekly performance dashboards.
• Recommend improvement/enhancements based on analytics.
• Other duties as assigned.

Minimum Qualifications:
• Bachelor's degree or equivalent work experience.
• Proficiency in CMS; experience with popular CMS platforms like WordPress, Drupal, or Adobe Experience Manager.
• Strong business copywriting and editing skills. Ability to write clear, concise, and engaging content.
• HTML, CSS, and JavaScript Knowledge. Basic understanding of web development technologies.
• SEO Knowledge. Understanding of search engine optimization principles and standard processes.
• Ability to analyze website data and identify areas for improvement.
• Ability to work effectively on a team and communicate clearly.
• Ability to use pre-approved graphic design Photoshop templates to create website graphics.
• Ability to identify and resolve minor technical issues; ability to advance issues and effectively project manage their resolution.
• Ability to manage multiple projects and adhere to timelines. Experience with popular project management systems like Asana or Wrike.
• Flexibility to work both in our offices, Monday – Friday, 9am – 2pm as well as select nights/weekends as needed.
• Solution oriented with strong problem-solving skills.

Pay Rate: $17.50 USD/hour.