Senior Manager, Social Media

This is a Full Time Job

Job Title: Senior Manager, Social Media

Job Description:

The Senior Manager, Social Media is responsible for the day-to-day programming and posting for all Wizards social media accounts. This role will lead the channel strategy and manage the day-to-day content calendar, crafting posts that engage and inform our target audiences.

In addition to defining and driving social strategy to help develop a voice and tone, channel guidelines, goals, and audience targets across all platforms. Do you have social media management experience and are passionate about developing and crafting exciting content to drive engagement? We would love to hear from you!

Responsibilities:

• Oversee content calendars and handle postings and caption writing for all social channels, including Instagram, TikTok, Facebook, X, YouTube, Snapchat, and LinkedIn.

• Create, capture, and produce video features, including game highlights, interviews, and other on-demand content from games, practices, and media availability.

• Build quick-turn videos for daily social use, including short-form and behind-the-scenes.

• Ideate content and strategies to create revenue enhancing content across partnerships, ticketing, and retail, with an added focus on growing social following and league rankings on all platforms.

• Set critical metrics, strategy, and ongoing recommendations for audience growth and fan engagement across existing and new platforms.

• Optimize content for each social platform in terms of sizing, relevance, and timing.

• Collaborate with internal teams to develop and manage weekly social publishing calendars.

• Develop and produce engaging content including memes, gifs, and trendy social-worthy static and motion graphics.

• Partner with Marketing to drive the strategy for using social influencers and content creators to generate engagement and reach new audiences.

• Apply social media reach to drive revenue and engagement including ticket sales, merchandise sales, and sponsorships.

• Serve in a leadership role within the social media team, leading social media coordinators, interns, and part-time/seasonal staff.

• Support internal reporting and analytics on social media performance and growth.

• Support game day/night coverage for all team games and events.

• Other duties as assigned.

Minimum Qualifications:

• Bachelor's degree.

• 5 years of experience in social media and/or digital marketing.

• Proven understanding of social media platforms including Facebook, Twitter, Instagram, Snapchat, Twitch, YouTube, TikTok, etc.

• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) a plus, but not required.

• Experience with social listening and analytics tools is preferred.

• Excellent written and verbal communication skills.

• Strong visual design eye with regard to graphics, photography, and produced video content.

• Self-starter with the ability to work creatively and efficiently in a fast paced, dynamic environment.

• Knowledgeable about NBA players and teams; experience in professional sports is helpful.

• Flexibility to travel and work evenings, weekends, and holidays as needed.

Pay Rate: $75-90k USD.

Benefit Eligibility: This role is eligible to participate in health and welfare benefits.