& Family Sr. Marketing Manager
Wondery
New York, NYFull Time Job
Kids & Family Sr. Marketing Manager, Wondery Marketing
The Kids & Family Sr. Marketing Manager will be the canon expert on the kids & family audience segment and genre for Wondery fostering long term relationships with our customers and fueling fandom. The Sr. Marketing Manager for K&F will have a deep understanding of the audience and customer journeys to create holistic slate, show launch and always-on campaigns that drive audience development and engagement while achieving monthly business goals. This role will collaborate closely with Content, Ad Sales, PR, and Franchise teams to launch and grow company-wide properties that further cement Wondery's leadership position in the space.
Key job responsibilities
- Proven ability to connect the dots across multiple business units to resolve issues and build consensus with partner groups.
- Proven ability to earn trust and consistently behave as a collaborative partner in search of finding constructive solutions in ambiguous situations.
- Regularly brings initiatives and deliverables to completion with a high level of accuracy, critical thinking, and a sense of urgency.
- Lead the development and execution of campaigns and plans for the launch of new podcasts developed for and targeting K&F audiences.
- Work closely with the Franchise team to build comprehensive plans that unlock the potential of revenue generation, franchise expansion, and audience development with new and existing content.
- Serve as the point of contact for key content initiatives (new podcasts and episodes, tentpoles, key product launches).
- Collaborate with Content and Production Partners to articulate strategic objectives and guidelines, and enforce adherence company-wide.
- Foster and maintain close relationships with all internal and external partners to bridge communications and facilitate issue resolution between Creative, Marketing, Legal, Business Affairs, Finance, Production teams as it relates to K&F.
- Partner with the Research and Analytics teams to generate actionable insights and a deep understanding of the customers part of the segment.
- Provide transparency on all cross-business IP activities and provide progress updates to business partners and leadership.
- Monitor competitive landscape and market conditions for the segment.
About the team
Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich and Business Wars, as well as distribution of hit partner shows MrBallen, Morbid, and How I Built This. Wondery was behind six of the ''Top 25 New Shows of 2023'' (according to Podtrac) and is the #3 podcast network in the US (according to Podtrac and Triton) including Exposed, Ghost Story, Stolen Hearts, MrBallen's Medical Mysteries, Frozen Head, and Spellcaster. 54 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV . Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery . With Wondery , fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live streamed events, and more.
We are open to hiring candidates to work out of one of the following locations:
Culver City, CA, USA | New York, NY, USA
Qualifications
- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Knowledge and experience of Kids & Family audiences, and/or media and entertainment marketing experience
Salary/Benefits
$106,400.00 - 185,000.00 per year