Principal Social Monetization Lead, Creative Ad Studio

This is a Full Time Job

Wondery is seeking an experienced social media monetization leader to develop, implement, and execute a scalable strategy that drives meaningful revenue impact. Reporting to the Head of the Creative Ad Studio, this role will be responsible for leveraging Wondery's host talent and content across social media platforms to achieve the company's overall business goals.

Key job responsibilities
* Develop and own the social media monetization strategy for Wondery, continuously analyzing audience data, engagement metrics, and revenue performance to identify opportunities for growth and optimization.
* Leverage market research to set strategic business goals and work with the Revenue Operations & Strategy team to establish CPMs and pricing models for social packages, as well as contribute to media plans for sponsorship campaigns with social elements.
* Partner closely with podcast hosts and the Partner Management team to seamlessly integrate monetization into social content.
* Collaborate with the Creative Strategy team to ideate and present compelling social sponsorship opportunities that can be packaged with larger show or tentpole offerings.
* Manage the end-to-end execution of social monetization tactics, including branded content and platform-specific features
* Manage workflow with internal and third party specialists and drive cross-functional efforts with the content, marketing, sales and partner teams
* Day-to-day management of paid social campaigns, inclusive of asset creation (liaising with content marketing teams to provide direction on clips, copy, design and product integration), trafficking, pacing, optimization, and reporting
* Manage creative specs and timelines with client creative teams
* Author creative best practices for social ad products, train internal and external parties on use, and develop a mechanism to track output to maintain a high creative bar
* Establish KPIs and reporting mechanisms to track the success of monetization efforts and inform future strategy; utilize data analytics and social listening tools to track performance, brand lift, and optimize campaigns for maximum ROI
* Serve as the trusted platform advisor on social media monetization, staying up-to-date on platform features, advertising products, and emerging models to advise the Advertising organization.
* Align social media strategies with the overall marketing team to amplify brand initiatives and achieve cohesive consumer experiences.

About the team
Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich and Business Wars, as well as distribution of hit partner shows MrBallen, Morbid, and How I Built This. Wondery was behind six of the ''Top 25 New Shows of 2023'' (according to Podtrac) and is the #3 podcast network in the US (according to Podtrac and Triton) including Exposed, Ghost Story, Stolen Hearts, MrBallen's Medical Mysteries, Frozen Head, and Spellcaster. 54 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV . Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery . With Wondery , fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live streamed events, and more.

Qualifications
• 10 years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience driving direction and alignment with cross-functional teams
• Experience managing influencer marketing campaigns and building effective partnerships with talent and/or social media partners
• Experience with digital advertising technologies, including ad networks, programmatic advertising, and social commerce integrations.